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  • Writer's pictureMariana Galstian

Staging is Your #1 Marketing Advantage!

Staging a home is a process of carefully curating and arranging the interior and exterior of a property to enhance its appeal to potential buyers. It can be a highly effective marketing tool, providing a competitive advantage over other properties on the market.

Staging a home can increase its curb appeal, making it more visually appealing to potential buyers and drawing them in to want to see more. It can also enhance the functionality of the home, making it more practical and livable for potential buyers. Stagers are skilled at rearranging and organizing spaces to create a cohesive and flowing layout that guides buyers through the home and showcases its best features.

By highlighting the best features of a home staging can increase the value of a property and make it more appealing to buyers. A well-staged home is also more likely to sell quickly, as buyers are more likely to be interested in a property that looks well-maintained and move-in ready.

In summary, staging is a powerful marketing tool that can provide a competitive advantage and help a home stand out in any market.

There are many statistics that demonstrate the effectiveness of staging a home for sale. Here are a few examples:

  • According to the National Association of Realtors (NAR), staged homes sell faster and for more money than non-staged homes. In their 2021 Profile of Home Staging, NAR found that staged homes spent an average of 73% less time on the market than non-staged homes and sold for an average of 20% more money.

  • A study by the Real Estate Staging Association (RESA) found that 95% of staged homes sold in 11 days or less, compared to an average of 180 days for non-staged homes.

  • A survey by Zillow found that staged homes sold for an average of 1.9% more than non-staged homes and spent an average of 25% less time on the market.

  • In a survey of over 2,000 real estate professionals by Home Staging Resource, 95% of respondents said that staging a home helped it sell faster, and 77% said it helped the home sell for more money.

These statistics highlight the significant impact that staging can have on the sale of a home, and demonstrate the value of investing in staging as a marketing tool.

Let us demonstrate, contact us today to schedule a complimentary consultation.

617.548.6461 or email find us on Yelp, Instagram, Facebook & Twitter @MGWSTAGING

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